ACCA Registered
Xero Certified Adviser
FreeAgent Partner
ICO Registered
Where we work

Manchester. London. Wherever your agency is based.

Remote-firstUK-wide clientsIn-person when it matters
alto.

ACCA accountants for UK creative and marketing agencies. Specialists in agency cash flow, retainer math, and director tax planning.

Alto Accounting Ltd86–90 Paul Street
London EC2A 4NE
Company No. 15343741
Registered practice

Services

  • Bookkeeping
  • Tax Planning
  • Payroll
  • Outsourced FD
  • Xero Accounting
  • R&D Tax Credits
  • VAT Returns
  • Small Agencies

Free tools

  • Salary Calculator
  • R&D Tax Calculator
  • Profitability Calculator
  • Runway Calculator
  • IR35 Checker
  • VAT Calculator
  • Tax Deadlines Calendar

Agency types

  • PPC Agencies
  • SEO Agencies
  • Web Design Agencies
  • Digital Marketing
  • Video Production
  • Branding Agencies
  • PR & Comms
  • Social Media Agencies
  • Creative Studios
  • Advertising Agencies
  • Content Creators
  • Ecommerce Agencies
  • View All Services →

Popular guides

  • Director Salary 2026/27
  • Dubai Relocation Guide
  • Agency Profitability Guide
  • Creator Tax Checklist
  • UAE Expat Tax Checklist
  • View All Guides →

Comparisons

  • Specialist vs General
  • Best Agency Accountants
  • Best Cloud Software
  • In-House vs Outsourced FD
  • Accountant vs Bookkeeper
  • Accounting Costs Guide

Locations

  • London
  • Manchester
  • Birmingham
  • Leeds
  • Bristol
  • Edinburgh
  • Glasgow
  • Liverpool
  • Cambridge
  • Cardiff
  • Nottingham
  • Brighton
  • Newcastle
  • All locations →

Company

  • About Us
  • Pricing
  • Contact
  • Free Consultation
  • FAQ
  • Why Specialist?
  • Privacy Policy
  • Terms of Service

Agency tax brief

Practical finance for UK agency founders

Monthly. Deadlines, quick wins, nothing fluffy.

© 2026 Alto Accounting Ltd
  • Privacy policy
  • Terms
  • hello@alto-accounting.com

Quick Answer: Optimal Salary Strategy

  • £12,570 remains optimal salary for both 2025/26 and 2026/27 (£1,048 annual saving)
  • Dividend tax increases from 6 April 2026: basic rate 10.75%, higher rate 35.75% (+2% on all dividends)
  • Salary at personal allowance = zero income tax + NI qualifying year
  • Compare 2025/26 vs 2026/27 side-by-side with instant calculations below
alto.
  • About
PricingBook a call
Run monthly
Monthly reportingCash flow forecastingOutsourced FDYear-end accounts
Tax & compliance
Tax planningPayrollR&D tax creditsVATXero accounting
Featured
£
The monthly close

How we close your books

A signed-off report by working day 10 — P&L, cash position, and what matters this month.

See how we close
By agency type
Creative studiosPaid-media agenciesDigital marketingBranding agenciesContent creatorsSee all agency types
By situation
Small agencies
Why specialist
£
Specialist vs generalist

Why a specialist?

Generalist accountants miss what matters for agencies: WIP, utilisation, retainer deferrals, and the rhythm of project work.

Read the case
Calculators
Salary & dividendAgency profitabilityAgency runwayIR35 status checkerR&D tax creditVAT registrationSRT day counterAll tools
Free guides
£
Most read

The agency cash-flow guide

A practical playbook for surviving a slow month: forecast, runway, retainer math, and where founders usually break.

Open the guide
Run a better agency
Agency profitabilityPricing strategyUtilisation rateRetainer pricingValuation & exit
Tax & compliance
Salary & dividend 2026/27IR35 for agenciesSole trader vs limitedMaking Tax DigitalSelf-assessment 2026All articles
Featured
£
Latest

Autumn Budget 2025

What Rachel Reeves' Budget changes mean for UK agency owners and small businesses — the items worth acting on.

Read the breakdown
  • Services
  • Who we help
  • Tools
  • Insights
  • About
  • Pricing
Book a 15-minute call
Replies in 24 hours, usually same dayhello@alto-accounting.com
ResourcesCalculatorsSalary Calculator
Updated for 2026/27

Director salary
calculator

Work out the salary and dividend split that leaves you with the most cash in hand for 2026/27.

Uses 2026/27 ratesInstant breakdownFree
Your take-home£65,33435% effective
The optimal split moves every year.
Tap a preset above to see how the same profit splits differently, or enter your own numbers below for 2026/27.

Loading calculator...

Tax benchmarks

2026/27 key rates for
agency directors

Optimal salary
£12,570
Personal allowance threshold
Dividend allowance
£500
Down from £1,000
Corp tax rate
19–25%
Marginal relief £50k to £250k
Basic rate dividend
10.75%
Up from 8.75% in 2025/26
+2pts vs 2025/26
Higher rate dividend
35.75%
Over £50,270
+2pts vs 2025/26
Employer NI
15%
Above £5,000
Up from 13.8%
Employee NI
8%
£12,570 to £50,270
Main rate band
Step-by-step

How to decide your split

It depends on profit, other income, and how much you want out of the company this year.

01

Start with the personal allowance

Set your salary at £12,570. This uses your full personal allowance with zero income tax. Employer NI is minimal at this level.

Read moreShow less

The personal allowance for 2026/27 remains at £12,570. Setting your director salary at exactly this amount means you pay zero income tax on the salary. You also qualify for a National Insurance credits year, which counts towards your state pension entitlement. The employer NI cost on a £12,570 salary is £1,136 (15% on the amount above the £5,000 secondary threshold), and this is fully deductible against corporation tax.

02

Calculate available profits

Deduct salary and employer NI from gross profit. What remains is available for corporation tax, then dividends.

Read moreShow less

After salary and employer NI are deducted as business expenses, the remaining gross profit is subject to corporation tax at 19% (on profits up to £50,000) or 25% (above £250,000), with marginal relief applying between these thresholds. Post-tax profit can then be distributed as dividends.

03

Fill the basic-rate band

Dividends up to £37,700 (above the £500 allowance) are taxed at 10.75% from April 2026. Stay within this band if possible.

Read moreShow less

In 2026/27, the first £500 of dividends is covered by the dividend allowance and is tax-free. Beyond that, dividends are taxed at 10.75% for basic-rate taxpayers and 35.75% for higher-rate taxpayers. Even with the 2026 increase, dividends remain significantly cheaper than taking the equivalent as salary once you have used up your personal allowance.

04

Use company pension contributions

Company pension contributions reduce your corporation tax bill and don't incur NI. Often more efficient than extra dividends.

Read moreShow less

Employer pension contributions are the single most tax-efficient way to extract profit. They are deductible against corporation tax, exempt from employer NI, and not subject to dividend tax. The annual allowance is £60,000 for most people. For a higher-rate taxpayer, a £10,000 pension contribution delivers roughly £3,575 more value than the same amount taken as dividends.

05

Extract only what you need

If you don't need all profits now, leaving cash in the company and extracting later can be more tax-efficient.

Read moreShow less

If your total adjusted income exceeds £100,000, your personal allowance is reduced by £1 for every £2 above that threshold, creating an effective marginal rate of around 60% on income between £100,000 and £125,140. It is often worth capping total income below £100,000 and leaving the remainder in the company for future extraction or pension contributions.

Worked examples

Three profit levels,
worked through (2026/27)

£30,000 profitBasic rate
Salary£12,570
Dividends£13,198
Corporation tax£3,096
Personal tax + NI£1,111
Take-home£24,657
£60,000 profitBasic rate
Salary£12,570
Dividends£37,498
Corporation tax£8,796
Personal tax + NI£3,237
Take-home£46,831
£100,000 profitHigher rate
Salary£12,570
Dividends£67,176
Corporation tax£19,118
Personal tax + NI£13,078
Take-home£66,668
Reference

2026/27 salary vs dividend rates

BandIncome rangeIncome taxEmployee NIDividend taxEffective saving
Personal allowance£0 – £12,5700%0%0%—
Basic rate£12,571 – £50,27020%8%10.75%17.25%
Higher rate£50,271 – £125,14040%2%35.75%6.25%
Additional rate£125,141+45%2%39.35%7.65%
Questions

Common director tax questions

Other calculators

IR35 Status Checker

Check whether a contract falls inside or outside IR35.

Try it →

VAT Calculator

Compare flat rate, standard, and cash accounting schemes.

Try it →

SRT Day Counter

Track UK presence days for the Statutory Residence Test.

Try it →

Agency Profitability

Measure your utilisation rate and profit per head against UK benchmarks.

Try it →

Go deeper

Tax planning

Optimal director salary 2026/27: the complete guide

A deep dive into why £12,570 works for most directors and when to consider alternatives.

Agency finance

How much do agency owners actually take home?

UK agency owner pay by revenue band: salary, dividends, and optimal structures.

Tax planning

Pension contributions vs dividends: which saves more tax?

Compare employer vs personal contributions with worked examples showing pensions vs dividends.

Need a plan that covers the edges?

This calculator is the basics. For pensions, IR35, cross-border tax, or multi-year planning, book a call.

Book a free consultation
Your numbers
£
We tailor the optimisation moves to your revenue band.
£
£
£
£
See your three optimisation moves
Three tax-saving moves sized to your numbers. One email. Unsubscribe any time.
Rates updated February 2026No spam. Unsubscribe any time.
Tear-off · Director close
Your results
Your take-home appears here
Fill in the numbers on the left and hit Calculate. We will show the split, the tax bill, and where you can save.