Ad Spend vs Revenue Confusion
15-20% of PPC agencies can't clearly answer "What's our actual profit?" Managing £50k-£500k monthly ad spend while tracking true agency margins. Most accountants miss the complexity of media passthrough accounting.
Chartered accountants specialising in performance marketing agencies. We understand your business model, cash flow patterns, and growth trajectory.
Performance Marketing Agencies have unique accounting challenges. Unlike generalist accountants, we understand your business model, your cash flow patterns, and your growth trajectory.
The same three or four things, in different shapes. Sound familiar?
15-20% of PPC agencies can't clearly answer "What's our actual profit?" Managing £50k-£500k monthly ad spend while tracking true agency margins. Most accountants miss the complexity of media passthrough accounting.
Variable client onboarding = unpredictable revenue. Without quarterly tax planning, you face £5k-£15k surprise bills or miss VAT thresholds. Pro-active forecasting prevents both.
You see client margins but not your own. The average PPC agency loses 15-20% of clients annually without knowing. Monthly client profitability analysis reveals which clients drain cash.
The retainer covers the day-to-day. Strategic stuff sits on top — flagged in your monthly review, scoped before any work begins.
Stop guessing. We separate media passthrough from revenue, reconcile platform APIs (Google, Meta, TikTok), and show your true agency margin monthly. Clarity on what's profit vs. what's client spend.
Monthly profit forecasts + quarterly tax planning = no surprises. We flag VAT thresholds, Corporation Tax liabilities, and payroll planning 3 months ahead. Cash planning becomes predictable.
Monthly P&L per client shows which are profitable vs. loss-makers. Adjust pricing, drop clients, or negotiate better terms before margins erode. Data-driven decisions, not guesswork.
Navigate reverse charges on media spend, recover input VAT you're missing, and stay compliant. The average PPC agency leaves £3k-£8k annually unclaimed in VAT recoveries.
Weekly or monthly reconciliation of high-volume transactions (PPC platforms, client payments, retainers). We automate bank feeds and platform syncing. No more manual spreadsheets.
Custom bidding algorithms, automation scripts, or proprietary reporting tools? Claim back 10-20% of qualifying development spend as R&D tax credits. Average unclaimed: £5k-£50k annually.
Remote-first, but with dedicated city pages where the agency density is high enough that local knowledge pays off.
Most agencies ask the same things on the first call. Here are the short answers — happy to go deeper on any of them.
Benchmark your PPC agency margins against industry standards.
Find your optimal salary/dividend split.
Returning to the UK from Dubai or the Gulf? The 183-day rule could trigger a huge tax bill. HMRC exceptional circumstances relief, CGT exposure, and strategies to protect your position before 5 April 2026.
UK agency profitability benchmarks. See how your utilisation rate, margins and profit per head compare, with practical steps to improve each metric.
How to move to Dubai from UK as a business owner. Pay 9% tax instead of 45%. Statutory Residence Test, free zone setup, Golden Visa, HMRC requirements. Complete 2026 guide.
Get a free 15 minute call with an accountant who actually understands performance marketing agencies. No jargon, no surprises. We onboard a limited number of new clients each quarter to keep the work tight.