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Home / Accounting for Agencies / Web Design & Development Agencies
Creative archetype

Web Design & Development Agencies Accountants UK

Chartered accountants specialising in web design & development agencies. We understand your business model, cash flow patterns, and growth trajectory.

Book a 15 min callSee pricing
ACCA registered practice
6 specialist services
Tailored chart of accounts & reporting
DocCreative · Web Design & Development Agencies
Specialist · UK-wide
Why a specialist

Most accountants treat every business the same.

Web Design & Development Agencies have unique accounting challenges. Unlike generalist accountants, we understand your business model, your cash flow patterns, and your growth trajectory.

TL;DR

  • WIP tracking shows unbilled work value and prevents revenue leakage
  • Project profitability compares estimated versus actual hours per project
  • R&D credits for custom CMS, APIs, frameworks (£10k-£30k claimable)
  • Cash flow forecasting aligned with project milestones and payment terms
Common pain points

What we hear from web design & development agencies on the first call.

The same three or four things, in different shapes. Sound familiar?

01Pain point

Project Revenue Recognition

Milestone-based projects span months. When do you recognise revenue: at contract signing, at milestone completion, or at final delivery? IFRS 15 compliance trips up most web agencies.

02Pain point

Distinguishing Expenses from Assets

Is Adobe Creative Suite a software expense or an asset? Is a custom theme asset or service delivery cost? Misclassification costs you thousands in tax deductions.

03Pain point

High Capex, Low Visibility

You invest in design software, hosting, domain registrations, stock imagery subscriptions. These pile up across projects. Cash flow is tight because money is tied up in barely-tracked assets.

What you get

Services tailored to web design & development agencies.

The retainer covers the day-to-day. Strategic stuff sits on top — flagged in your monthly review, scoped before any work begins.

Project Revenue Recognition

We correctly apply IFRS 15 to your project contracts. Milestone-based revenue is recognised properly, accruals are handled, and you never face audit issues.

Capex vs Expense Classification

We classify design software, themes, domains, and hosting correctly. You claim maximum tax deductions on legitimate expenses while properly capitalizing true assets.

R&D Tax Credit Assessment

Custom development work often qualifies for R&D credits. We identify eligible projects and claim back 20-25% of qualifying development costs.

Time Tracking & Project Costing

Monthly time import from your tools (Harvest, Toggl, etc.) shows true project margins. See which projects are profitable and which underdeliver.

Monthly Cash Flow Forecasting

Project-based revenue is lumpy. We forecast cash based on your project pipeline, showing when you will have cash crunches and helping you plan hiring.

Payroll & Contractor Management

Mix of employees and freelancers. We handle payroll, contractor invoicing, PAYE compliance, and IR35 status checks on your team.

Why web design & development agencies pick Alto

Know your true project marginNot just headline fee
Never worry about revenue recognition or audit riskIFRS 15 compliance handled correctly
Monthly cash flow forecastBased on project pipeline
Maximize R&D tax creditsOn custom development work
Accountant who understands milestone-based contractsSpecialist knowledge of project accounting
UK coverage

Serving web design & development agencies nationwide

Remote-first, but with dedicated city pages where the agency density is high enough that local knowledge pays off.

ManchesterLeedsBristolCambridgeBirminghamEdinburghLondonGlasgowLiverpoolCardiffNottinghamBrightonNewcastle
FAQ

Common questions

Most agencies ask the same things on the first call. Here are the short answers — happy to go deeper on any of them.

When do I recognise revenue on a multi-month project?
Under IFRS 15, you recognise revenue as you satisfy the performance obligation. For milestone-based projects, you recognise revenue at each milestone completion (not upfront). We set up the right recognition policy based on your contract terms.
Can I claim design software (Adobe CC, Figma) as an expense?
Yes. Software subscriptions are fully deductible business expenses in the year you incur them. They're not capitalised. Same with hosting, domain registrations, and stock imagery subscriptions.
What counts as R&D for web development work?
Custom development (building bespoke solutions, solving novel technical problems) qualifies. Template implementation does not. We review your project mix and identify 15-40% of development hours as R&D-eligible, worth 20-25% tax relief.
How do I handle cash flow when projects are unpredictable?
We import your project pipeline (deals in Salesforce, Pipedrive, etc.) and forecast cash weekly based on your typical project cycle. This shows cash crunches 4-6 weeks in advance, letting you plan hiring and manage working capital.
Resources

Reading and tools for web design & development agencies.

Free calculators

R&D Tax Credit Calculator

Estimate your R&D claim for custom development work.

Agency Profitability Calculator

Calculate project-based profitability.

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