Advertising & Media Buying Agencies
Accountants UK
Chartered accountants specialising in advertising & media buying agencies. We understand your business model, cash flow patterns, and growth trajectory.
Advertising & Media Buying Agencies have unique accounting challenges. Unlike generalist accountants, we understand your business model, your cash flow patterns, and your growth trajectory.
TL;DR
- Monthly management accounts with client profitability analysis
- Tax planning and optimisation for agency-specific structures
- Cash flow forecasting aligned with your revenue patterns
- R&D tax credit assessment for qualifying development work
💡Quick reference summary. Continue reading for comprehensive analysis and context.
Accounting Challenges for Advertising & Media Buying Agencies
Unique challenges that most generalist accountants simply don't understand:
Media Buying Float & Cash Flow
You pay for media placements before clients pay you. Managing £100k+ monthly media float creates cash flow pressure that most accountants don't understand.
Commission vs Fee Recognition
Agency commissions (15% of media spend) and retainer fees need different accounting treatment. Mixing them creates tax inefficiencies and reporting confusion.
Campaign-Based Profitability
Which campaigns actually make money after creative development, production costs, and media placement? Most agencies are flying blind on true campaign margins.
Tailored for Advertising & Media Buying Agencies
Services designed specifically for your business model:
Media Float Management & Cash Flow
Model your media float requirements, forecast cash needs 3 months ahead, and negotiate better payment terms with media owners. No more cash crunches.
Commission & Fee Revenue Separation
Properly account for commission income vs retainer fees. Correct revenue recognition improves tax efficiency and creates clearer financial reporting.
Campaign Profitability Analysis
Track all costs per campaign: creative development, production, talent, media. Monthly P&L shows which campaigns and clients are profitable.
VAT on Media Services
Navigate VAT treatment of media buying, production services, and cross-border campaigns. Ensure compliance and identify missed reclaims.
Monthly Bookkeeping & Reconciliation
High-volume transactions (media invoices, client billing, production costs). Automated reconciliation keeps records clean.
Tax Planning for Agency Owners
Optimal salary/dividend strategy, pension planning, and Corporation Tax efficiency. Agency-specific tax structures.
Why Advertising & Media Buying Agencies Choose Alto
Manage media float without cash crunches
Forecast cash needs 3 months ahead
Clear separation of commission vs fee revenue
Proper accounting and tax treatment
Know true campaign profitability
After all creative and media costs
VAT compliance on media services
And cross-border campaigns
Automated high-volume bookkeeping
Clean records without manual work
Serving Advertising & Media Buying Agencies Nationwide
We're remote-first, but have deep expertise in these key locations:
Common Questions
How do I manage cash flow when paying for media upfront?
How should I account for agency commission vs retainer fees?
What advertising costs are tax-deductible?
Do I charge VAT on media buying services?
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Guides for Advertising & Media Buying Agencies
Expert insights and tools tailored for your business:
Ready to work with specialists?
Get a free consultation with an accountant who truly understands advertising & media buying agencies. No jargon, no surprises.
We onboard a limited number of new clients each quarter to ensure quality.