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Autumn Budget 2025: What Rachel Reeves Tax Rises Mean For UK Agencies

26 November 2025
12 min readUK Budget & Tax
Published 26 November 2025
|Last Updated: February 2026

Rachel Reeves delivered her Autumn Budget on 26 November 2025. It raises around £26bn a year by 2029/30 through frozen thresholds, higher taxes on investment income and new charges on wealth and driving. The first wave of changes takes effect in April 2026, just weeks away.

If you run a UK marketing or creative agency, this article tells you exactly how you are affected and what to do about it.

Chancellor Rachel Reeves holding the red Budget box outside 11 Downing Street on 26 November 2025
Rachel Reeves with the Budget box, 26 November 2025. Photo: BBC

At a Glance: The Five Big Changes

1Frozen thresholds until 2030/31 drag more income into higher tax bands
2Dividend tax rises 2% from April 2026
3Property and savings tax get new higher rates from April 2027
4EV mileage charge of 3p per mile starts April 2028
5Salary sacrifice pension cap kicks in April 2029

How This Affects You As An Agency Owner

The Budget hits agency owners and small business directors through four main channels. Here is what each one means in practice.

Your Dividends Cost More

From April 2026, dividend tax rises by 2 percentage points.

Example: £50,000 dividends at higher rate

Before:£16,875 tax
After April 2026:£17,875 tax
Extra cost per year:£1,000

Your Salary Gets Squeezed

Frozen thresholds mean more income taxed at higher rates as your pay rises.

The personal allowance stays at £12,570 until 2030/31.

Every pay rise pushes more of your income into the 40% band, even though rates have not changed.

Your Pension Strategy Changes

From April 2029, salary sacrifice for pensions is capped.

Only the first £2,000 of pension contributions via salary sacrifice are free of National Insurance. Above that, you and your company pay NI.

Your Property and Savings

New separate tax rates on rental and savings income from April 2027.

If you own rental property or hold large cash balances outside ISAs, your net returns fall. Homes over £2m also face a new council tax surcharge from 2028.

What To Do Now

April 2026 is weeks away. Review your salary and dividend mix with your accountant now. You may still be able to bring forward dividend payments before the rate rises.

When Each Change Takes Effect

DateWhat Changes
April 2026Dividend tax rises 2%, National Living Wage to £12.71, two child benefit cap removed, energy bills cut £150
Sept 20265p fuel duty cut starts to reverse
April 2027New property income tax rates (22%/42%/47%), savings tax up 2%, ISA rules tighten, fuel duty rises with RPI
April 2028EV mileage charge (3p/mile), council tax surcharge on homes over £2m
April 2029Salary sacrifice pension cap (£2,000 NI free limit)

The Key Tax Numbers

Dividend Tax Rates

Rate BandCurrentFrom April 2026
Basic rate8.75%10.75%
Higher rate33.75%35.75%

Property Income Tax Rates (from April 2027)

Rate BandNew Property Rate
Basic rate22%
Higher rate42%
Additional rate47%

Finance cost relief is fixed at 22% regardless of your tax band.

High Value Property Surcharge (from April 2028)

Property ValueAnnual Surcharge
£2m to £2.5m~£2,500
£5m and above£7,500+

This is on top of existing council tax.

What This Means For Your Team

For Employed Staff

  • National Living Wage rises to £12.71 from April 2026
  • Energy bills cut by ~£150 a year
  • Rail fares frozen
  • Frozen thresholds still drag more income into tax over time

For Freelancers

  • Client budgets may tighten as their costs rise
  • Dividend and savings tax rises hit you too if you trade via a company
  • Some clients may prefer flexible resource as permanent hire costs rise

Your Budget 2025 Action Checklist

Before April 2026 (Urgent)

  • Review your salary and dividend mix for the current tax year
  • Bring forward any planned dividend payments before the 2% rate rise in April
  • Map your current pension contributions and salary sacrifice arrangements
  • Use our salary calculator to model the optimal salary/dividend split under the new rates

Q1 2026

  • Update pricing and fees to reflect higher wage and tax costs
  • Refresh your 12 month cash flow forecast with new assumptions
  • Talk to your accountant about a joined up plan for salary, dividends and pensions

Ongoing

  • Monitor client and project margins monthly
  • Keep an eye on property values if you are near the £2m threshold
  • Review EV mileage costs annually as the new charge approaches

Quick Answers

Did income tax rates change?

No. Basic, higher and additional income tax rates stay the same. The extra tax burden comes from freezing thresholds until 2030/31 and raising taxes on dividends, savings, property income and EVs. The personal allowance remains at £12,570 and the higher rate threshold at £50,270. This fiscal drag means more of your income gets taxed at higher rates each year, even without a pay rise.

How long are thresholds frozen for?

Until 2030/31. The personal allowance stays at £12,570 and the higher rate threshold at £50,270 for the rest of the decade. For agency owners giving themselves annual pay increases, this means a growing portion of salary falls into the 40% band each year. Over five years, this could add thousands to your tax bill even with no rate change.

When does dividend tax rise?

April 2026. Basic rate goes from 8.75% to 10.75%, higher rate from 33.75% to 35.75%. The dividend allowance remains at £500. On £50,000 of dividends at higher rate, that is £1,000 extra tax per year. For a complete guide with calculations and planning advice, see our dedicated dividend tax article.

Should I bring forward dividend payments before April 2026?

If your company has retained profits and you were planning to take dividends in 2026/27, bringing them forward before 6 April 2026 saves 2% on every pound above the £500 allowance. On £80,000 of dividends at higher rate, that is £1,590 saved. Check with your accountant that your company can support the payment and it does not push you into a higher band.

What is the EV mileage charge?

From April 2028, electric vehicles pay 3p per mile and plug-in hybrids pay 1.5p per mile. This replaces lost fuel duty as more drivers switch to EVs. If your agency runs electric company cars or reimburses staff mileage, factor this new cost into your fleet budget from 2028 onwards.

What happens to salary sacrifice for pensions?

From April 2029, only the first £2,000 of pension contributions via salary sacrifice are free of National Insurance. Above that, both employer and employee pay NI on the excess. If you currently put large amounts into your pension through salary sacrifice, the NI saving on contributions above £2,000 disappears. You still get income tax relief, but the total tax efficiency drops.

How does this Budget affect UK agency owners specifically?

Agency owners are hit through four channels: higher dividend tax from April 2026 (2% rise), frozen income tax thresholds dragging more salary into higher bands, new property income tax rates from April 2027 if you have rental income, and the salary sacrifice pension cap from April 2029. Most agency directors take a mix of salary and dividends, so the dividend rise hits directly. Use our salary calculator to model the optimal split.

What are the new property income tax rates from April 2027?

From April 2027, property income gets its own tax rates separate from earned income: 22% basic, 42% higher, and 47% additional. Finance cost relief is fixed at 22% regardless of your tax band. If you own buy-to-let property alongside your agency, your rental profit will be taxed at these new rates rather than your marginal income tax rate.

Does Corporation Tax change in this Budget?

No. Corporation Tax stays at 25% for profits above £250,000 and 19% for profits under £50,000, with marginal relief between those thresholds. The main impact for limited company directors is the dividend tax rise, which affects how you extract profits personally.

How can I reduce my tax bill after these Budget changes?

Focus on three areas: optimise your salary/dividend mix using the new rates (our guide to paying yourself walks through this), maximise pension contributions before the 2029 salary sacrifice cap, and ensure you are claiming all available Corporation Tax deductions including R&D tax credits if you build custom software or tools.

Get Help With Your Budget Planning

If you run a marketing or creative agency, you do not need another dense Budget summary. You need a clear plan for your numbers.

Alto Accounting specialises in UK agency accounting. We can map exactly how Autumn Budget 2025 hits your cash flow, margins and take home pay, and help you build a sensible plan for the changes ahead.

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