Financial Challenges for Performance Marketing Agencies
Client Profitability is Hidden
You know the campaign performed well, but do you know if your agency made money after team costs, ad spend management, and reporting time?
Media Spend Complicates the Books
When £40k passes through your account monthly, it's hard to separate what's client spend versus what's your fee and margin.
Hiring Decisions Feel Risky
You want to hire another media buyer, but you're not sure if current margins support it without losing profitability per head.
Accounting Services for Performance Marketing Agencies
Weekly cash flow forecasting – Know exactly when client payments will land and when you'll be short
VAT management strategies – Recover VAT efficiently and avoid the cash trap of paying HMRC before clients pay you
Client profitability analysis – See which clients are actually worth servicing (and which are draining margin)
Multi-currency optimization – Reduce FX fees through smart payment structuring
Ad spend reconciliation frameworks – Streamline matching spend to invoices
Working capital strategies – Access the right financing so cash flow gaps never hurt your growth
What You Get
Monthly reports showing which clients are profitable and where your cash is positioned.
Forward-looking 12-month cash flow models to help you plan for new client spend.
Strategic guidance on scaling your agency sustainably, including when to push back on payment terms and how to structure retainers to protect cash.
Proactive alerts when your cash position is at risk.
Complete tax compliance and VAT filing.
Financial insights into your agency's profitability by client, campaign, and team member.
Performance Marketing Agencies Accountants Across the UK
We work with performance marketing agencies across the UK, including London, Manchester, Birmingham, Leeds, Glasgow, Edinburgh. All services are delivered remotely using cloud-based accounting tools.