Forecasting for Growth: A Simple Framework That Works

Most agency founders don't forecast because they think it's complicated, time-consuming, or pointless ("things always change anyway"). But here's the truth: forecasting isn't about predicting the future perfectly, it's about making better decisions today.

Why Forecasting Matters

Without a forecast, you're flying blind. You can't answer basic questions like:

A good forecast gives you the confidence to make these decisions and the early warning system to avoid disasters.

The Rolling 12-Month Forecast

The best forecasting framework for agencies is a rolling 12-month model. Here's how it works:

What to Include in Your Forecast

Keep it simple. You need three main sections:

How to Build Your First Forecast

Start simple. Here's a step-by-step approach:

Common Forecasting Mistakes

Using Your Forecast to Make Decisions

The Bottom Line

Forecasting doesn't have to be complicated. Start with a simple 12-month model, update it monthly, and use it to guide your decisions. The confidence and clarity it provides are worth the effort.

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