Social Media & Influencer Marketing
Accountants
Chartered accountants who understand influencer payouts, content production costs, and the cash flow challenges of always-on social retainers.
Financial Challenges for Social Media & Influencer Marketing Agencies
Campaign Profitability is Hidden
You land a £25k influencer campaign, pay out £15k to creators, but don't track content production hours. You're not sure if you made money.
Influencer Payments Strain Cash Flow
You pay influencers upfront but invoice clients on 30-day terms. This creates a cash gap every single campaign.
Platform Profitability is Unknown
You manage TikTok, Instagram, and YouTube campaigns, but you don't know which platform is most profitable for your agency after all production costs.
Accounting Services for Social Media & Influencer Marketing Agencies
Creator payment tracking and reconciliation – Automate matching invoices to campaigns to payments
Multi-currency optimization – Reduce FX fees from 2-3% to under 0.5% through smart payment structuring
Campaign profitability analysis – See exactly which campaigns are profitable after all creator costs
Standardized payment terms – Create clear payment structures so there's no confusion or double-paying creators
Tax compliance for creator payments – Manage HMRC reporting and international withholdings automatically
Cash flow forecasting for campaigns – Know when you'll need working capital to pay creators before clients pay you
What You Get
Monthly reconciliation reports showing creator payments matched to campaigns and clients.
Campaign profitability analysis showing which types of campaigns (TikTok, Instagram, YouTube) generate profit after creator costs.
Multi-currency payment optimization strategies to reduce FX costs.
Strategic guidance on creator payment terms, retainers vs. performance payments, and contract structures.
Complete tax compliance including HMRC reporting for all creator payments, VAT handling, and international withholdings.
Proactive alerts for campaigns running unprofitable so you can adjust creator costs or client pricing.
Social Media & Influencer Marketing Agencies Accountants Across the UK
We work with social media & influencer marketing agencies across the UK, including London, Manchester, Birmingham, Leeds, Glasgow, Edinburgh. All services are delivered remotely using cloud-based accounting tools.